Project Overview

Cabinet is a platform serving a highly capable but often overlooked audience; executive assistants. The brand needed to feel credible and polished while remaining warm, approachable, and distinctly human. I was brought in to design two distinct digital experiences that needed to stand on their own while feeling part of a cohesive brand ecosystem.

Challenge

Each project had its own distinct brief, an event landing page for Cabinet's inaugural Orbit 2025 summit, and a certification landing page and icon for their new EA professional development course. The challenge across both was balancing Cabinet's personality-forward brand with the clarity and structure that digital experiences require.

My Role

Designer — collaborated with the Cabinet team and agency partners to design and deliver both experiences. Responsible for all visual design, handed off to a developer via Figma for build.

Deliverables

Orbit 2025 — fully responsive desktop and mobile event landing page · EA Certification — landing page, course icon, and certificate concept mockup

Outcome

Both experiences were well received by the client. The Orbit 2025 event was a success and has since become an annual event, a strong signal that the brand experience landed with its audience. The EA Certification work marked a new capability unlocked, designing for educational credentialing and course identity.